- Development
Industry
Baby & Children's Products/Toys
Client
Fisher-Price Indonesia
Category
SEO Optimization
Location
Jakarta, Indonesia
Fisher-Price Indonesia Mattel
Generated various keywords related with toys competed with Indonesia local babies and parenting companies from 4 keywords into 900 keywords, both for Branded keywords and Non-Branded keywords.
Challenge & Solution
Optimized all content regarding products detail and pushed to various audience segmentation.
- Competition Research
- Content Optimization
- A/B Testing & Implementation
Our Process
Analyzed all contents based on taxonomies and categories. Avoid orphan pages and cannibalization.
Result Driven
Generated traffic from Organic Channel increment for more than 1K%, traffic from 400 session monthly to 7,000 per month
- Branding and identity
- Websites and digital platforms
- Content strategy for Organic channels
